A one-person lab for sites, apps & AI

Undefined Labs turns loose ideas into custom websites, apps, and AI tools. Send a few sentences today and a designed page comes back tomorrow, free.

un·de·fined adj.

  1. 1. Not yet given a shape. “It’s a website, sort of. Maybe also an app?”
  2. 2. How every project at this lab begins.
  3. 3. What computers say when they can’t find something. Nothing personal.

ant. launched

From the lab

Recent work. None of it looks alike, which is the point.

goudareads.com The Gouda Reads homepage
The cheese pun was never up for discussion.

Lab product

Gouda Reads

Personalized picture books starring the kid you know best.

Parents put their child’s favorite people, pets, and wild what-ifs into an illustrated story. The same characters look the same from book to book, and the family approves every edition before it prints.

  • Six illustration styles, from felt to gouache
  • English, Spanish, or both side by side
  • Free sample stories anyone can read
Fraunces / DM Sans
goudareads.com ↗
mosshome.app The Moss homepage
Started as a fix for one very long group chat.

Lab product

Moss

An app for furnishing a home with other people.

Moss replaces the group chat full of furniture links. Save a find from any store with your phone’s share button, sort it into a room, then vote and decide with your household or your designer.

  • AI reads a link or a photo and fills in the details
  • Each room gets its own illustrated tile
  • One-sentence daily digests instead of forty notifications
DM Serif Display / DM Sans
mosshome.app ↗
davejrocks.com The Dave J Rocks homepage
It’s tuned to an open E major chord. Nobody asked.

Client site

Dave J Rocks

A booking site for a working guitarist that also works during the gig.

Dave plays waterfront bars, weddings, and community events across Southwest Florida. His old site was a page-builder template. The new one gets him booked, and then it comes to the show.

  • Audiences search his songbook and request songs from their phones
  • A press kit for venue managers that prints to exactly one page
  • A guitar in the header you can actually strum
Bebas Neue / Manrope
davejrocks.com ↗

your-project.com

undefined

(for now)

This spot is open.

Tell the lab what you're working on. Within 24 hours you'll have a free mockup: one designed page, made for your project.

get a free mockup in 24 hours →

Also on the bench

  • A wedding coordinator's table at an evening reception: clipboard run of show, walkie-talkie, phone, candles

    A wedding, run like software

    The guest site was the easy part. Behind it, RSVPs sync to a spreadsheet and every vendor gets a run of show with only their own cues.

  • A teacher's desk in morning light with a laptop and a printed lesson plan

    Insta~Lesson

    An AI lesson planner for teachers. Prep went from two or three hours to under ten minutes, and the first version shipped in six weeks.

  • A white llama and a brown alpaca peering into the frame from either side of a meadow

    Llama or Alpaca

    A quiz with one question, asked repeatedly. Featured on Product Hunt in 2018. The lab’s oldest surviving experiment.

    left: llama. right: alpaca. probably.

What the lab makes

Three kinds of things, all made to order.

01

Websites

Custom sites for businesses, performers, events, and anything else with a story to tell. Each one is designed around your real material, launches in a few weeks, and costs almost nothing to keep online.

See: Dave J Rocks

02

Apps and automations

Most small operations juggle tools that don’t talk to each other. The lab wires them into one workflow, so information gets entered once and shows up everywhere it’s needed. When the missing piece doesn’t exist, it gets built.

See: Moss, Gouda Reads

03

AI that knows your business

ChatGPT has never heard of your business. The lab builds a private home for everything your operation knows, and an assistant that works from it. You approve every change before it becomes fact.

See: Insta~Lesson, the wedding

Lab rules

Posted on the wall. Followed, mostly on purpose.

  1. 01

    Every project starts from a blank page.

    Your site should look like your business and nobody else’s. Scroll up and compare the three above.

  2. 02

    You own all of it.

    The domain, the code, and the hosting live in your accounts. If you ever leave, everything leaves with you.

  3. 03

    The details are the job.

    The press kit fits on one page. The picture book keeps the dog the same color in every chapter. Somebody has to care about this stuff.

  4. 04

    AI does the typing. A person does the deciding.

    The lab builds with AI every day and builds AI for clients. Anything that matters still gets a human’s yes first.

  5. 05

    Fast comes from knowing what to skip.

    Most sites launch in a few weeks. That speed comes from years of learning which parts a project doesn’t need.

Staff directory

Justin

Founder, designer, engineer, and the person who answers your email.

Justin spent eight years building software at a healthcare startup, joining as an intern when it was ten people and staying as it grew past a hundred. That meant leading engineering teams, building the system every other team builds on, and now leading the company’s shift to working with AI.

That work involves sensitive medical records, where “it works on my machine” doesn’t cut it. The same standard applies to a guitarist’s website.

Staff
1
Years shipping software
10+
Based in
Philadelphia
Head of morale
A dog

also the janitor

How it works

From “sort of an idea” to a live link.

  1. 01

    Send the idea

    A few sentences is plenty. Half-formed is fine. That’s what the name is for.

  2. 02

    Free mockup in 24 hours

    One designed page made for your project, plus a straight answer on fit, timing, and a fixed price. The mockup is yours to keep either way.

  3. 03

    Watch it get built

    A live preview link arrives in the first week. Feedback usually shows up in the next day’s version.

  4. 04

    Launch

    It goes live in accounts you own, and nothing on it expires or needs patching. Want a change later? Send an email.

Start a project

Bring something undefined. Get a free mockup in 24 hours.

A few sentences is enough, and rough is fine. Within a day a mockup lands in your inbox: one designed page, made for your project. You see the direction before any money changes hands.

a real person reads every one of these

or email hello@undefinedlabs.dev

The mockup is free and yours to keep. There's no obligation to go further.